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Above all, it’s the most effective way to build relationships. Your convincing tone represents the strength and capabilities of your products/services. At times, people would even rate your product/service by judging your podcast’s eminence. The reason is that if you sound confident and professional, an individual might be perceived a good expert with your field.
It’s no surprise that learning content product marketers should like and use PODCASTS. Why does the listeners? What makes the so desirable to their niche?
In this step, you produce, publish and promote the podcasts so they reach as many audience and often. If you are advertising on other podcasts, you need to produce the copy for that podcasts. You may have a script that leaping the podcasters read or you may record a segment that the podcasters include in their podcasts.
You want to create a web site page that leads can go to sign up and ask the free white paper. Don’t forget that you must tell the visitors upfront that you’ll be going to mail additional specifics of the topic in future emails besides sending the website link to the white piece of paper. You can offer this the option or checkbox how the registrants click to include them in the follow up list.
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